A Digital Marketing Leader and Strategy Expert.
CV
Professional Summary
Accomplished Head of Digital Marketing with over 10 years of experience leading revenue-focused transformations across B2B, SaaS, e-commerce, and consumer brands. Proven track record building brands from zero to six figures, orchestrating integrated campaigns across 15+ regions, and consistently delivering exceptional results- including 30% increases in MQL volume and 50% improvements in conversion rates.
Strategic marketing executive specializing in full-funnel strategy, brand development, and team leadership. Successfully led global marketing functions through complex transformations - from MarTech migrations to complete brand launches—while maintaining focus on ROI optimization and pipeline acceleration. Combines creative vision with analytical rigor to develop data-driven strategies that align cross-functional teams and drive measurable business impact.
Expert in building high-performing marketing organizations and scaling them across multiple markets. Trusted advisor to C-suite stakeholders, adept at translating marketing performance into business value. Core competencies include strategic leadership, global campaign orchestration, team enablement, performance analytics, and stakeholder management. Consistently exceeds growth targets by balancing strategic thinking with hands-on execution that delivers tangible results.
Skills
Digital Marketing Strategy • Revenue Growth Leadership • Brand Development • Multi-Channel Campaign Management • Team Leadership & Development • Performance Analytics & Reporting • Marketing Automation • Stakeholder Management • Budget & Resource Planning • Full-Funnel Optimization • Global Program Management • Data-Driven Strategy
Work Experience
MAY 2025 - PRESENT
Head of Digital Marketing, Anubys
Led the complete brand launch and go-to-market strategy for a pet accessories startup, scaling revenue from zero to six figures in under 12 months. Built integrated digital marketing campaigns across paid social, influencer partnerships, email automation, and SEO while establishing brand identity and positioning in a competitive market. Pioneered community-driven marketing initiatives featuring user-generated content and brand ambassador programs that fostered authentic customer connections and drove organic growth. Developed multi-channel content strategy and customer retention programs that maximized lifetime value and established the brand as a recognized market player.
SEP 2023 - MAY 2025
Global Digital Marketing Operations Manager, LifeFitness
Spearheaded global migration from Pardot to HubSpot across 15+ regions, managing project delivery, stakeholder communication, and team enablement to ensure seamless adoption. Fixed broken marketing funnel through strategic process and data improvements, increasing MQL volume by 30% and improving MQL-to-SQL conversion by over 50% within 12 months. Directed marketing operations across data analytics, CRM, and MarTech stack while partnering with sales leadership and C-suite to align campaigns with revenue forecasts. Designed multi-layered automation strategies, implemented unified reporting frameworks, and developed cross-sell/upsell funnels that identified new revenue opportunities across multiple business units.
SEP 2021 - SEP 2023
Digital Marketing Manager, Vivup
Drove 35% increase in lead generation through multi-channel strategy execution, resulting in 20% growth in sales pipeline while reducing cost-per-acquisition by 25% via data-driven optimization. Introduced advanced lead scoring and nurturing workflows in CRM that accelerated the buyer journey and increased qualified lead delivery to sales teams. Led cross-functional collaboration with product and sales to align messaging and improve campaign consistency. Created comprehensive dashboards and reporting templates for senior management, managed agency relationships across digital channels, and mentored junior marketers on analytics and optimization best practices.
JUL 2020 - SEP 2021
Digital Marketing Manager, Sodexo
Launched a new B2B digital marketing campaign, generating a 50% increase in qualified leads within six months. Overhauled social media presence, growing the combined follower count by 40% and engagement by over 70%. Introduced a structured content calendar and campaign planning process, reducing last-minute requests and improving creative quality. Implemented new tracking and analytics protocols, enabling more accurate attribution and better budget decisions. Collaborated with sales and product teams to develop segmented messaging, increasing relevance for key verticals. Negotiated with external vendors and agencies to secure cost-effective services while maintaining quality. Developed a new lead nurturing sequence in the CRM, shortening the sales cycle for key accounts and improving follow-up efficiency. Provided regular performance reports to senior management, highlighting insights and opportunities for further growth.
JAN 2019 - JUL 2020
Marketing Manager, TORQEN™
Designed and executed comprehensive e-commerce marketing strategy driving 25% increase in online sales and 15% rise in average order value year-over-year. Created focused SEO program including keyword research, content creation, and technical optimizations that grew organic traffic by 60% and reduced reliance on paid advertising. Managed digital advertising budgets with performance-based reallocation to maximize ROI, developed automated email campaigns for cart abandonment and customer reactivation, and collaborated with operations to improve product pages and checkout experience that boosted conversion rates.
JAN 2017 - JAN 2019
Digital Marketing Specialist, Homebase
Designed and executed comprehensive e-commerce marketing strategy driving 25% increase in online sales and 15% rise in average order value year-over-year. Created focused SEO program including keyword research, content creation, and technical optimizations that grew organic traffic by 60% and reduced reliance on paid advertising. Managed digital advertising budgets with performance-based reallocation to maximize ROI, developed automated email campaigns for cart abandonment and customer reactivation, and collaborated with operations to improve product pages and checkout experience that boosted conversion rates.