The Challenge: A Funnel Full of Leaks When I joined LifeFitness as Global Digital Marketing Operations Manager, one of the first red flags I noticed was that marketing was generating a decent volume of leads but sales wasn’t seeing them. On the surface, the numbers looked fine. Campaigns were active, the MQL count was steady, and we had the tools in place - Pardot and Salesforce. But something wasn’t adding up. Pipeline growth was sluggish. Conversion from MQL to SQL was cons
